Anyone can get the attention of the user...
Homeward Pet Adoption
Homeward Pet Adoption Center’s goal is to find homes for animals. How well Homeward Pet’s information architecture functions has an impact on their rate of animal adoption.
Based off the results of a card sort, I determined how effective Homeward Pet’s existing website information architecture met user expectations.
- Heuristic Evaluation
- A/B Testing
After comparing the data of the card sort to their current navigation, I deduced design recommendations to present to the company for more effective flows to increase adoption success!
...I want to harvest "the why" with UX/ UI design methodologies to figure "the how" in keeping user interests piqued.
At the beginning of the pandemic, Lake City/ Seattle, Washington’s Italian restaurant Villa Verdi enjoyed an increase in business. Deeper into the international situation, owners became concerned with the drop in sales pertaining to their online orders after the spike of the virus.
- No mobile or desktop photos of menu items
- Prices don’t match from mobile to desktop on the menu page.
- Approximate delivery count-down not displayed at check-out
Absent images of menu items were replaced with high definition photos of their own taken by the owner’s photographer daughter. Coded Chrysalis Design took the photos for enhancement and edit for placement on the web. Going further, our team created multiple iterations of image and text treatments to
With a greater sense of what users expect when they land on specific pages, we’re able to construct with more precision, intuitive sites keeping traffic up with the least amount of clicks.
Less clicks make for happier guests who will return, while suggesting to others to use korochka-tavern.com to get their information, food and to-go drink orders!
- Made Competative Analysis'
- Conducted Card Sorting
- Reformed Information Architecture
- Visual Design Treatments
- Wireframe Iterations
- Frontend Developed
The information provided by the participants in this study presents a clear set of data to help with how we can design the site. These results represent percentages of where site content is expected to appear.